It’s important to have a professionally designed website. Online consumers are fickle. They’re not going to hold your hand through the process of their web search. If they get to your site and it takes too long to load, or it’s poorly optimized for their tablet, they’re not going to wait patiently for your site to get its act together. They’re going to leave, and take the potential revenue for your company with them.
Did you know that an incredible 40% of people will leave a website if it takes longer than three seconds to load up? You don’t want this happening to your site. How can you get the great web design that will make sure customers stay on your site, and ensure that the money you’re putting into PPC and SEO campaigns doesn’t go right out the door? Here are three suggestions for getting top quality web design from website design agencies.
1. Simplicity is King
As a business owner, you want to give consumers all the information you have. Ten different sales! Your contact information! Your 15 top selling products! Customer reviews! However, when they’re handed all this information in a jumble, it’s a turn-off. Your site’s appearance should be sleek, with easy navigation options so that consumers can find the information they’re looking for quickly and intuitively. Pair your posts with appropriately themed images to keep a user’s attention. Get rid of flashing images or words — as website design agencies will warn you, it’s not 2005 anymore.
2. You Need a Site You Can Change and Update Quickly
Some website design and development companies like to give you websites that are hard to self-update. Why does this matter? Imagine you have a sale this week, but it takes you two days to get in touch with the website company, and another two days for them to update your page. The sale is already half over. A custom website design company should be able to give you the tools you need for making basic, necessary changes and additions.
3. Mobile Optimization
You could say that the mobile revolution is upon us. Many large websites like LinkedIn and Facebook, in fact, are designing their websites specifically with mobile in mind, as they expect more than 50% of their traffic to come from these devices by the next year. Mobile is important for your website’s success now, and in the future. Studies show that consumers are increasingly likely to use their devices not only to find information about local businesses, but also to find further information while in the store. Look for website design agencies that prioritize mobile viewing.
Are you interested in learning more about how to market your business using smart online web design? Let us know in the comments. For more, read this link.
