When it comes to a business’ website design, the math is simple: a better webpage layout (ideally one that is mobile-friendly) leads to more web traffic, and ultimately helps the business acquire a better ranking on search engine results lists, leading to a more successful business. If you own a small business and it’s been suffering lately, it could be because your business’ website is completely outdated.
And there’s really no reason to feel ashamed because of it; after all, if you were interesting in being a professional website designer, then that’s exactly what you’d be doing instead of running your own small business. In fact, it’s estimated that about 88% of small business owners do their own advertising, even if they don’t have any experience with promotions marketing and they don’t know what effective advertising entails. And considering that everything relies on a solid webpage layout, it’s easy to see how small businesses would struggle with marketing and not know why.
Luckily, however, there are a couple easy website design tips for effective advertising, and these website development tips are easy enough for anyone to follow.
- First, you want to make sure that your website has a professional, clean layout. Your official company logo should be right on the front page, and most businesses choose to insert a downsized version of their logo on the top left corner of every page. Additionally, it’s a good idea — especially for small businesses — to feature their contact information on each page. Not only will customers notice this contact info, but Google will use it when computing the business’ ranking on local searches.
- Second, delete extra pages that aren’t useful anymore, and try to delete any non-essential information from pages. Keep in mind, visitors on your webpage will be having a lot of information thrown at them all at once — in fact, that’s what happens on pretty much every single webpage in existence. The problem is, our brains can’t handle so much info in such a short time, and it subconsciously filters out a lot of excess details. But what the brain considers to be “excess” may actually be “important” for the business. If you make your site easier to navigate and easier to digest, visitors are more likely to browse for a while and they’re more likely to absorb the information you want them to.
So now it’s your turn to share: what website designing tips do you swear by? Which designs will foster the most effective advertising campaign? Be sure to let us know in the comments section!
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