Logos are a graphic, symbol or icon deigned to identify your business to the public. Quality business logo designs will be immediately recognizable and help promote your company and attract potential customers. The visual identity found in company logo designs will can be used on billboards, business cards, and other promotion items. As business logo designs are your mark of identification to the world, getting it right is important.
While many people think of a logo as one image, it can actually be composed of three parts. Business logo designs are composed of logotype, the icon and slogan. Logotype is the name of your business set in a unique font or arranged in a specific way. The icon is the actual symbol or brandmark. The last part is a companies tagline or slogan. These three branding elements can be used together or in any combination for marketing efforts of a company.
Branding can seem like a huge, expensive undertaking. Affordable logo design is available from many designers or marketing professionals. Logo design companies work with businesses both big and small for their branding and marketing needs. Just because you are a small business, does not mean that small business logo design is any less important than big business logo designs. When looking for a designer, consider your logo design cost and your budget. High quality business design may not be cheap, but this is your mark on and too the world.
Logos are often trademarked so that they cannot be copied by others in the same field. So, in order for a logo to be successful it must portray the company in a unique way, and it must be clear and recognizable at any size. Consider that this may one day be printed on a billboard or on something small like a promotional pen. Think of brands you use and items you buy, and consider their logos and examine what you think is or is not successful and apply those ideas to your design.