How you choose to represent yourself online can have a definite and lasting impact on your ability to generate revenue for your business. When you consider that, according to eMarketer, web users are expected to spend north of $1.5 trillion online this year, you can see just how much more important it is to put your best foot forward online in 2014.
As in years past, a high quality website is an essential part of your inbound marketing tools, and if you continue to rely on an outdated website that looks like it was built during the Clinton Administration, you’re not going to stand a snowball’s chance of success. That’s where a website development service can help, so long as you know what to look for in a quality company.
How to Find a Website Development Service That Can Improve Your Web Presence
- Be an Active Participant in the Selection Process
- If You Ask for References, Make Sure They’re Recent
- Don’t Underestimate the Importance of Business Culture
As DIY Themes, a popular online design community, writes, one of the most important things you need to be doing when selecting a website development service is acting like an active participant in the process. It’s not enough just to find a company and ask about their pricing and experience. You need to inquire about conversion rates, pricing, support after the completion of the task, and anything else you might have questions about. This is the single best way to make an informed decision.
Many guides to choosing a web developer will have you asking for references. References can be a good thing, but, as Bloomberg Businessweek points out, you need to be certain the references are recent and relevant. What good does it do you to see a website a company built five years ago? You need to know what they can do now.
Entrepreneur says that the first thing any company should do when choosing a website design service is examine the service’s “DNA.” In other words, what sort of business culture do they have? What do they place the most importance on? If their DNA is in line with yours, chances are you’ll be able to work together really well.
Have you worked in the fields of website development and design for a long time? What do you think are the important things to look for in a website development service? Let us know in the comment section below!