If you’re in the process of learning how to market your business in the Age of the Internet, you have likely learned one important fact: search engine optimization is a vital way to ensure that consumers find their way to your website and become paying customers. For this reason, many businesses make sure to hire the top SEO agency in their area to make sure that they get the services they need, ranging from website design and hosting to content marketing and keyword research. However, even if you are working with the best SEO agency near you, you may still be focusing on the wrong areas and missing some important components of marketing your company online. For this reason, make sure that every SEO strategy your company uses avoids these common SEO mistakes.
Use the Right Keywords, and Use Them Naturally
Key wording is one of the most common and effective ways to increase a website’s visibility in online searches. For this reason, some disreputable SEO marketing agencies will try what is called “keyword stuffing”: using as many keywords as possible, both in their content and hidden text, regardless of whether they fit naturally in the website’s context or even match the subject. Unfortunately, this can backfire, as Google considers this a type of spam and will drastically reduce a website’s ranking if it is discovered. For this reason, a top SEO agency will conduct extensive keyword research to find the best search terms for a specific company and figure out ways to implement them naturally.
Make Sure Your NAP Data is Correct and Consistent
NAP data, or “name address phone” information, refers to your basic contact information. This not only allows potential customers to ask questions and discuss your services, but also helps search engines and indexes determine the accuracy of a website. As a result, correct NAP data is extremely important if you want to improve your rankings and increase your number of citations. Unfortunately, many companies forget to update this information when they add a phone line or even change locations.
Maintain Good Loading Times on Your Website
Whether your consumers are using traditional computers or laptops, or prefer to search with mobile devices, website loading speed can have a significant impact on how a customer views the company and whether or not they choose to use their services. After all, you’re unlikely to wait for a website that takes forever to load, right? Your customers are no different. Ask a top SEO agency for tips to improve website speed, and consider adding a mobile site to improve the experience for users with mobile phones and tablets. With mobile devices now accounting for 16% of all web traffic, you can’t afford to neglect this demographic.
Studies show that by 2016, more than 50% of dollars spent on retail will be impacted by content the consumer has seen online. With that statistic, it is important that your website rank on the first page of related search results so that your content influences those decisions, rather than a competitor’s. The best way to do this is to avoid some of the most common and damaging SEO mistakes by working with a top SEO agency in your area. Contact an internet marketing firm today to discuss their services!
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