4 Misconceptions About Digital Printing That Can Sabotage Your Business Marketing Efforts

Many modern companies are still in need of printing services of all kinds. Modern color trade print and trade printing services can help multiple businesses become more successful. In some ways, it’s even easier for companies to meet these requirements today than it was in the twentieth century.
Having to go to physical stores to get printed copies could be time-consuming. Employees would usually have to complete a task like this, which would become a responsibility in its own right. While ordering online wholesale printing copies certainly still takes effort and time, it requires less physical work.

People can source wholesale printing services very quickly, and they will not have to go anywhere in order to complete this task. Many of these companies will also produce excellent products, since they’re able to work with so many clients and benefit from the principles of the economy of scale. They can meet every business’s requirements quickly, and complete different assignments just as rapidly with modern resources.
Getting bulk printing online can help a lot of different organizations save money. Modern printing isn’t as different from old-fashioned printing as people might think, at least in some ways. However, today’s technology has certainly improved printing services.

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Although it’s what dominates the news, 3-D printing isn’t the only innovation going on in the commercial printing world. Print-on-demand and short-run publishing, for example, are changing the way publishers and consumers receive their printed books. These are facilitated by digital printing, a rapidly advancing technology being offered by more and more printing companies. But with so many changes occurring in the field, digital printing is often misunderstood — and those misunderstandings can be a barrier to businesses using the technique as efficiently as possible in creating on- and off-site business and marketing materials. Here are the four biggest misconceptions you’ll want to avoid when investigating digital printing services:

  1. It Works Like Office PrintingAlthough digital printing is often compared to regular office or home printing as a way to describe the printing process (the image being formed directly from a computer file, instead of ink being transferred via physical plates as in offset printing), this simplified explanation can be misleading. Commercial digital printing capabilities are far more advanced than those of a standard inkjet printer, and a larger scale isn’t the only reason to consider professional printing.
  2. It’s Always Cheaper/More ExpensiveMisconceptions about the pricing of digital printing abound, with many people being convinced that it’s either always cheaper or always more expensive than traditional offset printing. It’s actually a bit more complicated than that. Digital printing is more expensive than offset printing per piece. However, offset printing typically carries hefty setup fees — because plates and rubber “blankets” need to be created for each individual project — that digital printing avoids. So the better value depends on the project and how many identical copies of it are needed.
  3. It’s Lower in QualityOften, people opt for offset printing because they think digital printing is lower in quality or can’t accurately match colors. But digital printing technology has improved over the years, and most laypeople wouldn’t be able to tell the difference between something printed on an offset press versus a digital one. Of course, this quality will be heavily dependent on the machines used by an individual print company.
  4. It Can Be Used for EverythingDigital printing is being used for more and more processes, including large format projects or printing on unusual surfaces. But it’s still far less popular than offset printing in commercial applications, and companies shouldn’t assume that digital is better simply because it sounds newer or higher tech.

What other misconceptions do people have about digital versus offset printing? Join the discussion in the comments.

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