Today’s world of advertising and marketing relies on digital media marketing now more than ever. From small ad agencies to giant marketing companies, advertising professionals are taking advantage of the Internet and everything it has to offer. In general, companies that have an active online presence are more likely to generate more business. If anything, they will definitely get their brand out there in ways previously thought impossible. The Internet’s reach is far and wide. Through the World Wide Web, people and organizations can communicate and market themselves like never before. In fact, companies that maintain a blog have an average of 434% more indexed pages. Moreover, 81% of companies with blogs deem them to be a critical aspect of their website.
Blogs are still very relevant to digital advertising agencies. However, there is an even newer innovation that is taking the Internet marketing services world by storm. Search engine optimization, or SEO, is a relatively-new marketing tactic that takes advantage of one of the world’s largest websites: search engines. Such engines such as Google and Bing receive an incredible amount of traffic. The $16 billion industry purportedly processes more than 100 billion search requests every month. With such massive Internet traffic, it comes to no surprise how popular they are and why Internet marketers want to jump into them head-on.
Basically, SEO marketing creates content on behalf of clients (for example, a small business) in order to attract attention from search engines. The more attention the content gets, the higher the content will be placed on the relevant search results page, and the higher the content’s ranking, the more attention it will receive from search engine users. The specific workings of SEO campaigns are more complicated than that, of course, but all you need to know is this: that SEO tactics are being eaten up by digital advertising agencies across the country and, in fact, the world. And for good reason.
What do you think about digital advertising and SEO content? Feel free to leave a comment or question at the bottom.
