Professional web design services for small businesses cannot be stressed enough. Nowadays, nearly all businesses have some kind of online presence. From a simple website to social media accounts and online ads, digital media marketing is in full swing in the world of business. Companies with larger online activities tend to receive more attention. Companies that run blogs, for example, have on average 434% more indexed pages than companies that do not. Blog and web pages are wonderful, of course, but recently a new kind of online marketing strategy has taken hold: search engine optimization.
Search engine optimization, or SEO, is a relatively new technique that uses the power of search engines such as Google, Bing, and Yahoo! to market content to billions of people around the world. That’s right, billions. Search engines around the world process more than 100 billion inquiries every month. That is more than one trillion every year! And given that search engines directly accounted for 25% of all online purchases in the U.S. in 2010 and that 93% of all Internet sessions begins on a search engine, there’s little wonder why companies across the country are taking advantage of SEO marketing.
In order to take full advantage of what SEO has to offer, however, a business needs a professional web design model in place. Why? Because SEO depends on the kinds of words and structures present in a webpage. Search engines use complex algorithms to find relevant content in the World Wide Web. SEO campaigns study these algorithms and develop web content that will attract search engines the most. This web content is then featured on a search results page. The better the SEO campaign, the higher a page’s ranking will be, and the higher the page’s ranking, the more attention it will get.
It’s critical that a webpage is designed in a way that best attracts search engines. Web designing has become an essential part of any business model. Internet marketing services are in high demand as SEO techniques continue to rise in popularity. Feel free to leave a comment or question below to find out more about professional web design and SEO marketing.
