Search engine optimization, or SEO, is the best way to get your website and brand to go up in search engine results pages. Since the vast majority of all clicks go to the search results that appear on the first page, and over half go to the first ranked result, getting your name up there as first is crucial. Here’s five good reasons you need to hire digital marketing SEO professionals to help you get there.
- Getting results becomes more of a challenge every year. It’s always been hard to get your page to the top, but as algorithms change, the big search engine companies change how they index content, evaluate link building results and evaluate blog contributions, the challenges have only gotten more difficult. It’s absolutely essential that your off-page and on-page SEO efforts be done right and be cost-effective.
- Save yourself some time by hiring online marketing professionals. Unless you can afford to hire the top SEO professionals for in-house SEO services and link building, your digital marketing team almost certainly can’t do the job as well quickly and efficiently. You need people who know how to leverage SEO statistics like results. Statistics like the fact that 75% of SEO takes place off-page, like link building, and 25% occurs on-page, like keywords. Or that companies publishing 16+ blog posts every month will get more than three times as much traffic as those who publish four or less.
- Get help for your website design to keep up with all the changes . SEO strategy changes fast, and professional SEO services know how to read the trends and keep up with the times. Google, the biggest driver of search engine optimization trends, updates its algorithm several times every day, making it nearly impossible for anyone to keep up unless they’re a dedicated specialist.
- Get help because the consequences of failure are huge. These days, failing to understand the best way to optimize your website, construct quality link building strategies, and capitalize on social media doesn’t just mean your site won’t pop up high in the ranks. It can also cost you a lot. Even small errors, like not keeping up with the reputation of the links in your link building game or using your main keyword just a few too many times can cause your site to be penalized by search engines. At best, you lose traffic and sales; at the worst, you get blacklisted and it takes months to regain all the lost ground.
Your digital marketing strategy is a key component of your overall business growth plan. Invest your marketing dollars wisely by getting the best SEO marketing company on your side.