Why Mark Zuckerberg Purchased Oculus, and What Web Designers Can Learn From It

Mobile e-commerce

Gamers are up in arms about Facebook’s recent $2 billion purchase of virtual reality firm Oculus. Video game enthusiasts fear CEO Mark Zuckerberg will convert the technology to a social sharing and/or data mining medium. Many worry Zuckerberg will not invest in their favorite video games, essentially letting new gaming possibilities die.

The Truth Behind Zuckerberg’s Purchase of Oculus

Sources say that gamers’ fears may be unwarranted. According to PC Magazine, Zuckerberg has zero intentions of abandoning game development (with the exception of Minecraft), and it is highly unlikely the virtual reality glasses would be used solely for social media. Even so, other concerns do not have clear-cut answers. Data-mining may very well be a possibility as Facebook officials’ could easily track users’ internet history, PC Magazine adds. Oculus CTO John Carmack admitted that even he did not see the purchase coming. “I wasn’t personally involved in any of the negotiations — I spent an afternoon talking technology with Mark Zuckerberg, and the next week I find out that he bought Oculus,” Carmack said.

What Website Designers Can Learn From The Acquisition

Facebook’s acquisition of Oculus can teach companies a lot about professional website design and online marketing. First, website companies need to consider why Zuckerberg purchased the virtual reality firm. Facebook bought Oculus to stay as immediate and relevant as possible. Marketers want to do the same thing with web development. The most effective websites will, for example, be as relevant as possible to consumers browsing your website that same day. All websites should be mobile-ready and easy to navigate on increasingly popular smartphones, tablets, or hybrid computers. Similarly, up-to-date content and videos will engage consumers much more effectively than old or repetitive blog posts. Current content demonstrates that you are putting ongoing effort into growing your site and business.

Learn about online marketing from Facebook CEO Mark Zuckerberg. Carefully consider Zuckerberg’s reasons for purchasing Oculus, such as remaining current and providing consumers with the next big thing, and apply those same principles to compelling website design and internet marketing.

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