You may be wondering how search engine optimization could possibly benefit your business, website or even medical practice. The answer to this query is simple, real seo is all about content marketing and this concept, done the right way by the right people, could increase revenue by as much as 40% according to research. Below are some important tips to help you on details such as choosing the right internet marketing agency, what type of content is important for your website, ideas for a great seo website design and knowing what Google will be looking for on new websites.
The right people
Narrowing down your choices for the right seo agency can be made easier by considering companies that have specialties in certain areas. For example, there are agencies that specialize in medical seo services for those in the medical field. You may not think that the online marketing selection is as important for a practice as opposed to a business but based on a study conducted in 2015, 90% of surveyed marketers working for the healthcare organization said there was an insufficient number of marketers who have adequate digital skills. Choosing the first seo agency you come across could be detrimental to your overall goal so be selective and ask thorough questions along the lines of:
- what kind of experience do they have?
- How many years have they been in business?
- what steps will they take in assisting you and meeting your expectations?
- Where are they located? (some prefer to go with a local seo agency)
Content, why it’s important
When surveyed, 48% of people agree that the design of a website is a contributing factor in establishing credibility for your business, so don’t underestimate the importance of spending a little extra time or money in this department. Ideally, each page of your site should be optimized with keywords and the content for every page should cover one of your main topics or keywords. Not only are keywords about optimizing your site but should also be about who you are as a company and why developing unique phrases when choosing keywords is so important for optimization.
Help Google, help you
Knowing what Google is going to be looking for on new sites is a great way to get a leg up in search results. Some of the main things that get taken into consideration are whether or not your site has quality content, especially your home page since this will be the first thing people see. Filling your page with lists of keywords in the hopes of generating more traffic is to be avoided because Google will ignore your site over this. Also, including accurate and unique page titles will help people find your site easier and navigate smoothly while upping your rankings.
This all may seem like a bit much to someone who hasn’t had experience with search engine optimization, but as long as you follow the tips to choosing a great marketing agency you’ll be fine. Just by implementing seo marketing in your business strategy you could be increasing revenues and reaching a lot more people. Who wouldn’t want to increase exposure and make more money?