The more things change, the more they remain the same. From medieval pub signs to contemporary digital printing, the purpose of signs has remained the same: to tell customers where they?re located and to invite passers-by to stop in. Onsite signs are still one of the best ways to help your customers find you. What has changed is the technology used for banner and poster printing, producing signs with vivid colors and clear lettering that helps a business to stand out from the competition.
Signs are effective advertising
Signs attract attention. This simple equation is as true today as it was in medieval days, when pubs, apothecaries and other businesses would hang signs or shingles to inform passers-by of their services. The effectiveness of this form of marketing hasn?t changed, though the technology that powers sign and banner printing has been transformed.
Custom printing, document scanning, digital color and oversized printing can create unique and eye-catching signs. Signs can carry much more information than just a name. A well designed logo and basic contact information can pull in new customers. As many as 35% of new customers discover local businesses from their signs, seen in passing.
Sign and poster printing for local businesses
Local businesses have one major advantage, which is that most people prefer to shop in their own neighborhoods. For any business, 85% of its customers live within a five mile radius. But without a sign, many people might not even know of their existence.
Digital printing companies can help businesses to use the local advantage, with large format printing and signs in sharp, clear colors. Customers who live in the area will see the sign when they pass by, which could as much as 50 to 60 times a month. Signs are one of the most effective forms of advertising.
Helping customers to find you
Onsite signs are still the best way for customers to find a business. Over half of all shoppers say that they discovered the businesses they patronize when they first saw their sign. Market research has shown that a single onsite sign is worth more than 24 full-page ads, and brings in more customers.
In general, people engage more easily with printed material than digital information. They tend to skim digital information, spending only 15 seconds to absorb the details. With printed signs, the engagement is more lasting. That?s why a well designed sign, or one with a striking logo or picture is so memorable.
Sign and poster printing have changed in many ways, due to the new technology in digital and color printing, but the goals and effectiveness of signs continue. They are still one of the most effective forms of advertising, reaching customers who are seeking their services.